For many people, the most challenging part of writing is simply getting started. A blank page holds endless possibilities—and that can feel overwhelming.
Our solution is to start the writing process with low-stakes brainstorming exercises. We then mine those sessions for raw material worth developing into a draft. Finally, we refine that draft into a focused and meaningful piece of writing.
Here are a few brainstorming tips to help you get going.
👉 Make an appointment with yourself.
Set aside a specific time in your calendar for writing. Treat it like any other important meeting—non-negotiable. Choose a quiet space where you won’t be interrupted. If possible, turn off your phone and other distractions.
👉 Start by writing freely.
Use this time to brainstorm. Let your thoughts flow without worrying about grammar, structure, or style. Don’t edit as you go—this often blocks new ideas. Think of it as a way to discover what you really want to say.
👉 Write to someone specific.
Forget the idea of writing for “the general public.” That’s too vague. Instead, imagine one person—someone real or fictional—who’s curious and open-minded. Write as if you’re explaining your work just to them.
👉 Don’t stop writing.
Stick with your scheduled time, even if you hit a wall. If you feel stuck, write about being stuck. Sometimes, simply describing your frustration helps you move through it. Momentum matters more than perfection. Don’t stop writing until your appointment has ended.
👉 Get support.
Writing doesn’t have to be a solo activity. If you’re feeling unsure or overwhelmed, book a one-on-one session with someone who can help you shape your ideas and move forward.
Looking for personal feedback on your rough draft? Check out our new editing service.Â